About
Following a meticulous refurbishment and renovation, Chateau de Rouffillac has been transformed into a brand new luxury holiday rental and wedding destination in the Dordogne Valley in France.
With the help of Really Social, they have been able to present the chateau as the go-to place for luxury travel in the region.
The Objective
As a relatively new business, the main objective was to showcase the Chateau on a global scale, to help drive luxury rental and wedding bookings. No expense was spared on the renovation, but they needed the marketing assistance to help boost their visibility and build on their brand awareness.
Timescale: 12 months.
Approach
We used a combination of stunning and engaging social media content, coupled with a meticulously planned email marketing strategy designed to increase brand awareness and drive bookings. It was essential to portray the Chateau as a luxury brand and the marketing had to reflect that.
Services used
Social Media Strategy
Detailed strategy that aimed to show Chateau Rouffillac in all of it’s glory and entice in an audience desiring a touch of luxury.
Paid Media
Targeted posts and messaging to ensure best impact and conversion.
Email Campaign
A robust email marketing campaign, that not only grew brand awareness, but delivered bookings.
After 12 Months
“Really Social helped us build the exposure we needed to become the brand that we are today. Thanks to them we’re fully booked all wedding season!”
In addition to this, we were able to grow their Facebook page by 2550% and their Instagram profile by 1535%. Chateau de Rouffillac is now a well known brand in the area, it has been featured in many travel and wedding articles and has been the location for a number of styled wedding shoots.