About
Edgbaston Park Hotel is a prestigious 4 star hotel based just outside of Birmingham. They have a strong affiliation with the University of Birmingham, so maintaining university brand standards is key. A major part of their business is meetings and events space, including their stunning wedding venue.
Objective
Edgbaston Park Hotel often runs wedding showcase events, a day for them to openly invite people to have a look round their wonderful venue and explain the various packages they have on offer.
The main objective was to encourage couples potentially looking to get married, to register their interest for the upcoming event.
Timescale: Two months
Approach
Through a combination of content showcasing their venue, encouraging word of mouth recommendations, emails to their database, which included couples who had previously registered their interest, and targeted adverts, aiming to reach those who are ‘engaged’ on Facebook and actively looking for a wedding venue.
Services used
Social Content
Targeted content and messaging across multiple social platforms to reach Edgbaston Park Hotel key demographic.
strategically aimed at an existing database, to encourage existing customers to spread the word.
Adverts
Crafted adverts that speak to the hearts of the couples Edgbaston Park Hotel were trying to attract.