About
Roosters Piri Piri is a healthy, affordable food chain that stays true to traditional, authentic flavours from around the world, including Mexican, Portuguese and the Middle East.
Roosters’ aim is to appeal to all types of people, by offering a wide menu full of healthy, delicious food at an affordable price.
Objective
Create engaging content for their wide ranging audience, whilst growing their followers across social platforms.
Approach
Six-weekly photoshoots allowed us to carefully plan and execute the exact shots we wanted to get, with a combination of photos and videos for Instagram Reel content. This meant we were able to stay on top of current trends, which as a result gave the reels a much further reach by making use of trending sounds.
By proactively following potential new customers with similar interests to those of the existing followers, we were able to highlight those most likely to display an interest in the Roosters brand, in turn growing their social following on all platforms.
Services Used
Social Media Strategy
Detailed strategy that targeted potential customers with similar interests to increase the chance of growing the Roosters brand.
Content Shoot
A combination of high impact photography and video to engage with the audience and show what Roosters has to offer.
Multi-Channel
Utilizing multiple platforms, including Tik Tok and Instagram, to extend the Roosters brand reach and connect with the right audience.
July 2021 to March 2022
“Really Social have been excellent, working with our in-house teams to help increase our brand following, drive engagement and also making sure our social followers remain updated on all our latest news and events.”
Our social media content has helped to present Roosters as a reputable brand, helping to establish a consistent image and tone of voice that promotes trust and engagement in the brand.