About
Thames Tandoori is a family owned Indian takeaway restaurant located in the heart of Battersea, in South West London. They’ve been running for over 30 years and are always busy, but they rely on 3rd party platforms for over 90% of their orders.
Objective
The campaign objective was simple: dramatically increase direct orders to reduce reliance on 3rd party platforms and create greater brand awareness in the local area.
Timescale: One month
Approach
We had a two-pronged approach: aiming to get more repeat orders from existing customers and then to also encourage brand new customers to order directly.
We used the video footage from the shoot to create an engaging promo video and also to help build up some presence on their social media.
We incentivised customers to order directly by using discount codes that we distributed through the use of content, paid ads and then reinforced with email marketing.
Services used
Content Shoot
A video and photography shoot that captures the spirit and delicious food of the Thames Tandoori
Social Media and Paid Ads
Targeted posts and paid advertisements to ensure the content reaches the right people and has the right impact.
Email Marketing
A robust email marketing campaign, that not only grew brand awareness, but delivered bookings.
After One Month
“Really Social helped us grow profitable direct orders!”
We had 83 customers sign up for our ‘new customer offer’ in just 20 days, and saw weekend orders double on the weekends we ran our campaigns.
We also massively increased their social media presence, with their reels reaching